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Welcome to The Girls of Grit

Are you looking to enter into the medical device industry? Maybe you are currently in the field but are struggling with how to advance your career! Join us on The Girls of Grit Podcast every Tuesday morning where we divulge all things women want to know but may be too afraid to ask!

Welcome to The Girls of Grit

Are you looking to enter into the medical device industry? Maybe you are currently in the field but are struggling with how to advance your career! Join us on The Girls of Grit Podcast every Tuesday morning where we divulge all things women want to know but may be too afraid to ask!

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Cynthia (Cindy) Ficara

Cindy is a true believer that all women can achieve what they set out to accomplish. She is passionate about teaching and helping others achieve their goals. Her foundation as a Certified Nurse Practitioner is the driving strength of her career in the medical device industry where she’s earned multiple awards including the highly competitive President’s club.

Cindy graduated from Clemson University with a Bachelor of Science degree in Nursing and from Virginia Commonwealth University with a Master of Science degree in Nursing.

Living in Virginia, she’s married with 2 daughters- one in college and one in graduate school. As a former Ironman Triathlete, she now enjoys shorter distance swimming, cycling, & running, as well as pilates and peloton. Time with friends and family is something she cherishes along with opportunities for travel.

The Girls of Grit

Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.

Anneliese (Lisa) Rhodes

Lisa is a 46-year-old career woman, wife, and mom to four children. She was born into a medical family: her father is a retired Orthopedic Surgeon, and her late mother received her EdD in Nursing and Educational Psychology.

Lisa has been in the medical device industry for over 23 years working for some of the world’s largest MedTech companies as well as some smaller start up medical device companies. Her list of achievements and accolades stretch across her years in this space and include some of the most prestigious awards in sales: Multiple time President’s Club winner, Rookie of the Year, Sales Excellence trips and Founder’s Awards to name a few. Lisa also penned a book about working in a male-dominated industry and how to stay on top and be successful, The Code.

Lisa enjoys spending time with her family while traveling the US and abroad. She and her family enjoy all outdoor sports including but not limited to running, biking, snow skiing, hiking, and horseback riding. Lisa loves to empower other women and men; encouraging them to look past their current situations and strive to achieve their dreams. She believes that if you put in the time and effort and stay humble and grateful; you can accomplish anything you put your mind to!

Work With Us

Let’s work together to reach your sales goals!

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1:1 Coaching

Get the personalized mentorship and support you deserve to guide you into becoming CEO of your OWN career path!

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Podcast

We want to equip you with the tools, resources, and information you need to be successful in your career!

Join Our Podcast

The podcast is intended to provide real world every day occurrences, challenges, successes and failures of being women in a male dominated medical device industry.

We give lots of advice, pointers, ideas on how to achieve results as well as talk about pitfalls.

Everything we talk about is based off of our own experiences in this space.