Picture it: surgeon at the scrub sink, mentally walking through the case. And there you are, pitching your device.

Congratulations. You just made yourself unforgettable, for all the wrong reasons.

Lisa and Cindy unpack the unwritten rules of selling in the OR. When to speak. When to disappear. Why the scrub sink is sacred. And the small moves that quietly decide whether you ever get invited back. They share the habits top reps build before they ever walk through the OR doors, and the missteps that quietly close them off from future cases.

What do you do when the territory you spent years building gets cut in half overnight?

This week, Cindy flips the mic and interviews Lisa — fresh off winning Rep of the Year for the first time in her 25+ year career. Lisa pulls back the curtain on the year she almost walked away: the $3 million ripped from her paycheck, the months she spent angry and underperforming, and the morning she finally looked in the mirror and got honest.

Ever feel like some reps are always in the right place at the right time and you’re missing something? You are. And it’s not luck.

Lisa and Cindy break down the “10% difference” the micro moves that separate average reps from elite performers. From positioning yourself in the right places to asking better questions and never leaving empty-handed, this episode is packed with real, in-the-field strategies.

You’re not on the schedule. No one called you in. So… Now what? The reps who win don’t wait for access, they create it.

Lisa and Cindy break down the real strategy behind getting into hospitals without a case. From mastering credentialing to leveraging inventory checks and relationships, this episode flips the script on how you think about access.

You think your data is impressive but is it actually landing or turning physicians off?

Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how physicians think, filter, and decide.

One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened?

Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.

Could the quiet erosion of your accounts be happening because you've shifted your focus away from your foundation, despite your continued high level of effort?

Lisa and Cindy unpack one of the most common struggles in medical device sales: how to grow your territory without losing the accounts that built your foundation.

Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you.

What do you do when two top physicians both expect your full attention and neither wants to share? In this episode, they share real stories, hard-earned lessons, and the exact mindset elite reps use to stay trusted, respected, and in control without choosing sides.

You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation. On this first episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet.

Ever wondered if apologizing could actually boost your credibility instead of showing weakness?

In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself.

Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone.

In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment.