Dive into the ππππ«πππ¬ π’π§ ππππ’πππ₯ πππ―π’ππ πππ₯ππ¬ Podcast, your insider's guide to thriving in the medical device industry.
We empower professionals by sharing actionable insights and real-world experiences.
What Reps Gets Wrong at the Scrub Sink
Picture it: surgeon at the scrub sink, mentally walking through the case. And there you are, pitching your device.
Congratulations. You just made yourself unforgettable, for all the wrong reasons.
Lisa and Cindy unpack the unwritten rules of selling in the OR. When to speak. When to disappear. Why the scrub sink is sacred. And the small moves that quietly decide whether you ever get invited back. They share the habits top reps build before they ever walk through the OR doors, and the missteps that quietly close them off from future cases.
The Skill No One Taught You: How Elite Physicians Actually Read Clinical Data
You think your data is impressive but is it actually landing or turning physicians off?
Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how physicians think, filter, and decide.
The episodes our listeners can't stop raving about! Start listening and hit play button and join the conversation!
Fan Favorites Alert!
