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Ghosted in the O.R.: When Your Surgeon Goes Silent
One day you're in the OR every weekβ¦ the next, youβre not. No calls. No texts. Just silence. What happened?
Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.
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