In this episode, Lisa and Cindy break down what it actually means to sell to a practice, not just a procedure. From understanding RVUs and clinic days to knowing which committees your physician sits on — the details most reps overlook are the ones that set you apart.

You track your quota. You track your cases. But when's the last time you actually tracked your energy? Most high performers don't burn out from doing too much — they burn out from carrying too much.

In this episode, Lisa and Cindy walk you through a live energy audit built for medical device reps who are always moving but running on empty. From toxic accounts and coconut line teammates to decision fatigue and an inbox that never stops — they break down the hidden leaks quietly stealing your focus every day.

It's 5:30 AM. Your phone lights up. The case you've been counting on is canceled. What happens in the next five minutes can define your career more than the bad news itself.

Lisa and Cindy break down the Five-Minute Rule: stop, separate facts from stories, and resist the spiral. Whether the case canceled due to a patient issue or a competitor just stole the case from under you, your reaction is the only thing in your control.