Dive into the Secrets in Medical Device Sales Podcast, your insider's guide to thriving in the medical device industry.
We empower professionals by sharing actionable insights and real-world experiences.
The Skill No One Taught You: How Elite Physicians Actually Read Clinical Data
You think your data is impressive but is it actually landing or turning physicians off?
Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how physicians think, filter, and decide.
Ghosted in the O.R.: When Your Surgeon Goes Silent
One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened?
Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.
Don’t Let the Whale Swim Away: How to Retain Your Biggest Clients
You finally landed the whale… now what?
After months—maybe years—of chasing down the biggest account of your career, this episode is your blueprint for keeping it. Lisa and Cindy break down the exact playbook they’ve used to turn high-stakes KOLs and massive hospital systems into career-long allies.
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