Dive into the Secrets in Medical Device Sales Podcast, your insider's guide to thriving in the medical device industry.
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Anticipation: The Hidden Advantage No One Taught You
You walked in prepared. Data ready. Product knowledge sharp. Then the surgeon drops one sentence and the entire call goes sideways. Sound familiar?
That moment exposes the gap between reps who react and reps who anticipate. In this episode, Lisa and Cindy unpack the quiet skill behind every elite performer: seeing the objection, the breakdown point, and the next move before anyone else in the room does.
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