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Ghosted in the O.R.: When Your Surgeon Goes Silent
One day you're in the OR every weekโฆ the next, youโre not. No calls. No texts. Just silence. What happened?
Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.
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