What if fear wasn’t something to avoid but rather a force to harness? In this powerful episode of Secrets in Medical Device Sales, Dr. Alexandra Kharazi, a cardiothoracic surgeon and author of The Heart of Fear, shares her journey of overcoming obstacles in one of the most demanding medical fields.

When a customer says no, how can we turn that into a yes? In sales, the goal is always to convince customers to choose your product or service over others, and the key to successful sales is understanding why people say no in the first place.

Today, we focus on why it is crucial to set realistic expectations that are intentional and achievable, especially for sales calls. Whether you do so in your job or any other aspect of life, setting the right expectations can make a huge difference. Join us in exploring how setting the right intentions will set you up for success, both now and in the long run.