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Anticipation: The Hidden Advantage No One Taught You
You walked in prepared. Data ready. Product knowledge sharp. Then the surgeon drops one sentence and the entire call goes sideways. Sound familiar?
That moment exposes the gap between reps who react and reps who anticipate. In this episode, Lisa and Cindy unpack the quiet skill behind every elite performer: seeing the objection, the breakdown point, and the next move before anyone else in the room does.
How to Turn a COLD Call into a HOT Lead
Ever get that pit-in-your-stomach feeling just hearing the words βcold callβ?
In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection.
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