In this episode, the Girls of Grit unveil the ultimate secret to success in medical device sales: mastering the sequence of asking the right questions. As summer sets in, they remind us why now is the perfect time to plant seeds for future business and refine our sales strategies.

In this second part of The Girls of Grit episode with Rob Williamson, they delve deeper into the challenges women face in the industry. The episode serves as a compelling resource for women navigating the complexities of the medical device industry, promoting empowerment, and advocating for gender diversity and inclusion.

This episode features the podcast's first male guest, Rob Williamson, an industry veteran with 27 years of experience. The Girls of Grit dive deep into Rob's extraordinary journey from selling dental supplies to leading a powerhouse team at Shockwave Medical.

In this episode, the Girls of Grit delve deep into the art of crafting a compelling elevator pitch—a powerful tool to capture attention and leave a lasting impression, all in a matter of seconds.

In this episode, The Girls of Grit dive into a pivotal secret for breaking into the medical device industry: networking. They emphasize that effective networking hinges on creativity and authenticity, offering invaluable insights for both new graduates and industry veterans.

In our inaugural episode of the Starter Series, dedicated to those on the brink of graduation, recent graduates, and early-career professionals considering a leap into the medical device industry, The Girls of Grit delve into the captivating journey of Emma Grace Ficara, Cindy's daughter. Emma shares her experience breaking into the medical device industry as a young woman in the field, highlighting the importance of mentorship, networking, and building relationships with fellow healthcare professionals.

In the latest episode, the Girls of Grit explores the intricacies of leadership within the medical device sales industry. This second part of the thoughtful conversation with guest Heather Goodchild centers on navigating the uncertainties of leadership and the pivotal role of mentorship in shaping successful careers. Heather emphasizes the need to embrace the unknown and develop analytical skills while sharing her experiences of overcoming challenges in her role as vice president.

In this captivating episode, hosts Anneliese Rhodes and Cynthia Ficarra welcome Heather Goodchild, Vice President of Professional Business at Color Science. Heather's journey from working alongside a dermatologist as an esthetician to achieving a prominent leadership role within the medical device industry is nothing short of remarkable. She generously expounds on her career transition, discussing the challenges she faced in entering the world of pharmaceuticals and how she overcame them with determination and perseverance.

In this episode of The Girls of Grit, we’re joined by Alisha Rose Merlo, a veteran in the medical aesthetic industry with over 20 years of experience. Alisha shares her journey of transforming her dedication to ending human trafficking into a powerful mission.

Are you seeking guidance and wisdom from someone with a wealth of experience but have no idea where to find them? If so, look no further. Today, we are excited and honored to feature one of our nation's most respected female vascular surgeons in our Spotlight Series.

Are you finding it challenging to write a business plan that will bring you your desired results? Or perhaps you have already crafted a business plan, but it is not yielding the outcomes you were hoping for. Developing an effective business plan requires meticulous thought and strategic planning. Today, we are diving into the role of strategy- an essential aspect of business planning that everyone needs to recognize. It is not just about your business plans for specific timeframes like a month, quarter, or year. It is about how strategy aligns with your broader life goals.

When a customer says no, how can we turn that into a yes? In sales, the goal is always to convince customers to choose your product or service over others, and the key to successful sales is understanding why people say no in the first place.