Dive into Secrets in Medical Device Sales Podcast, your insider's guide to thriving
in the medical device industry. Grounded in GRIT, we empower professional women
by sharing actionable insights and real-world experiences.

Each week’s episode uncovers

the

to:

Navigating career challenges specific to women

Overcoming obstacles to achieve professional success

Sharing personal stories of resilience and growth

Mastering high performance strategies through everyday excellence.

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How to Turn a COLD Call into a HOT Lead

Ever get that pit-in-your-stomach feeling just hearing the words “cold call”?

In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection.

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Diagnosed but Not Defeated: The Power of Women Who Rise

What if your greatest challenge became your greatest calling?

From breast cancer to early-onset Parkinson’s, their stories are proof that grit, resilience, and purpose can ignite movements. This is an episode about redefining strength, finding your voice, and building something bigger than yourself—even in the face of uncertainty.

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Burnout Is Real. So Is Your Power.

Ever felt like you’re giving everything to your career and wondering if it’s giving enough back?

In this candid and uplifting episode, Lisa and Cindy sit down with powerhouse sales leader and founder Kirsten Haight to talk about what it really looks like behind the scenes in medical device sales.

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Don’t Let the Whale Swim Away: How to Retain Your Biggest Clients

You finally landed the whale… now what?

After months—maybe years—of chasing down the biggest account of your career, this episode is your blueprint for keeping it. Lisa and Cindy break down the exact playbook they’ve used to turn high-stakes KOLs and massive hospital systems into career-long allies.

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Hooking the Whale: How to Land Game-Changing Clients

Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins?

In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career.

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Use these 3 Tips to Maximize Your ROI on Customer Engagements

Are your physician dinners falling flat instead of closing deals?

Lisa and Cindy share the 3 essential steps to execute a standout physician dinner—from strategic planning to unforgettable execution and the one crucial follow-up tactic most reps miss. Learn how to avoid the anxiety and start maximizing ROI with every meal.

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The Triple Threat: 3 Secrets to Transform Your Sales Game

Are you showing up as the most powerful version of yourself or just playing a role?

From real-life stories to tactical action steps, this episode explores how unveiling your true self not only builds lasting connections but also drives stronger results.

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