What if the reason you’re not hitting your goals has nothing to do with your effort?

In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales.

Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time?

In this episode, Lisa and Cindy break down the art of compartmentalizing the elite skill that separates good reps from great ones.

Ever wonder why some reps skyrocket while others just coast? It’s all in how you use the resources at your fingertips.

In this episode, Lisa and Cindy break down the difference between reps who drain resources and those who leverage them strategically for maximum ROI.

Ever catch yourself saying, “Just this once”?

Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum.

Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave?

Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align.

Ever had a morning where everything goes wrong before you’ve even left the house but you still have to go sell?

Lisa and Cindy get real about those off days and share five actionable ways to show up and perform when your energy, mindset, or motivation is totally off.

When things go sideways in the field, do you freeze, complain or solve?

In this episode, Lisa and Cindy tackle the shortcut mindset that keeps reps stuck and show you how to shift from asking to acting.

Why aren’t you closing more deals? It’s probably not your pitch, your product, or even the price.

Lisa and Cindy break down the real reason you're plateauing, and it's a skill most reps never fully master: consultative selling.

Ever feel like you’re constantly hustling but not really moving forward?

In this episode, they reveal the power of controlled urgency over chaotic motion and share how to hustle with intention instead of burnout.

Ever get that pit-in-your-stomach feeling just hearing the words “cold call”?

In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection.

Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins?

In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career.

In this episode, Cynthia and Anneliese dive into the essential qualities of leadership and why mastering self-leadership is the first step toward becoming a high performer.