Without THIS… You’re Not Really Selling
Do you really believe in what you’re selling?
In this episode, Lisa and Cindy reveal why belief and honest energy are the secret sauce to a powerful sales pitch that actually converts.
Lisa shares a hilarious podcast story that proves what happens when your voice drones instead of convinces and how a simple shift in tone changes everything. Cindy challenges you to test your conviction in real time and get brutally honest feedback.
You’ll walk away ready to master your product inside-out, add your authentic story, and deliver every pitch with unshakable confidence. Tune in! Your close depends on it.
Episode Chapter Markers
00:00 Introduction
02:39 The Importance of Conviction in Sales
03:11 Examples of Conviction in Acting
06:20 Applying Conviction to Medical Device Sales
09:09 Honest Energy: The Secret to Conviction
11:14 Building Conviction as a New Salesperson
15:54 Harnessing Passion in Sales
16:19 Learning from the Best: Video Practice
16:50 Creating Your Own Conviction
17:25 The Power of Conviction in Sales
17:40 Engaging Storytelling in Sales
19:29 Avoiding Monotony: A Podcast Example
21:42 Demonstrating Conviction: A Practical Example
24:41 Deep Product Knowledge and Confidence
Must-Hear Insights and Key Moments
Conviction vs. Fake Confidence – Why real belief is felt and how pretending just turns buyers off.
The Droney Podcast Example – Lisa’s story about the boring doctor vs. the engaging expert shows how voice and energy make or break your message.
Practice Makes Conviction – Cindy explains how practicing with someone else’s facts helps you find your own style.
Master Your Product – Deep-dive knowledge gives you unshakable belief and smoother conversations.
Honest Energy Sells – Lisa shares why real energy is contagious and keeps people listening.
Confidence is Your Close – Cindy breaks down how preparation and mindset fuel unstoppable confidence.
Actionable Pitch Exercise – Try your pitch on a family member or friend and get real feedback.
Why Surroundings Matter – Elevate your circle to boost your mindset, skills, and belief.
Words of Wisdom: Standout Quotes from This Episode
“Confidence is contagious. When you sell with belief, they believe too.” — Anneliese Rhodes
“You can memorize your pitch, but without conviction none of it will land.” — Anneliese Rhodes
“Tune in, take what works for you, and make it your own story.” — Anneliese Rhodes
“Know your product inside and out so your belief never wavers.” — Cynthia Ficara
“Take someone else’s facts, but don’t copy their delivery — make it yours.” — Cynthia Ficara
“When you surround yourself with the best, you become unstoppable.” — Cynthia Ficara
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Blog Transcript:
Note: We use AI transcription so there may be some inaccuracies
Anneliese Rhodes: Yeah, welcome everyone to another episode of Secrets and Medical Device Sales, brought to you by the Girls of Grit. And today we are bringing you guys a super impactful episode. I think this is one of those key things, Cindy, that you know, we all go in there. We have like this pitch memorized. We're like, yeah, I'm gonna kill the sales call.
They're gonna call me back for cases. And then it's a total flop, and you're like, what the heck just happened? I just thought I was making the best sales call. I memorized, I did all my research. I called on the right doctor. I'm selling 'em the right product. And it totally was a flop. And it's like, what am I missing?
And we're gonna talk about that today because this is super important. I think if you don't have this when you are pitching to your customers, you might get a flop.
Cynthia Ficara: You are so right and you know, not even a flop. Think about the times where you'd say you do everything. You do. You know, you've gone in, you've got your sales calls, you've memorized, so you walk away like, Hmm, I really gave some good information.
At least now they know this about my product. Oh, and I asked about when their committee meets. Wow, I, you know, I, I did my job. I've gone in, I'm making my calls and I'm going back next week. And they're still kind of. Stagnant, you know, nothing's really moved forward. Yeah. So I, I think at this point you gotta start asking yourself, you know, why isn't this moving forward?
Why Your Pitch Fails Without Conviction
Why can't I really close this deal? Because, look, I listened to your podcast, you guys tell me how to do all these things. Plan, pre-plan, go out there and call. I'm doing it, but I'm not closing. Yeah. So what if the real reason I'm not closing isn't just my pitch? There's a possibility. The real reason you're not closing with all the right information is your conviction.
And let me tell you something, everybody listening out there, this is so important and absolutely not something to overlook because conviction behind what you're saying is the difference between night and day of saying the exact same thing.
Anneliese Rhodes: Oh my gosh. Absolutely. So I've got a really good example of this and I was just like thinking about this, 'cause I was talking with my daughter earlier today about this, Cindy, and we were talking about, you know, 'cause she's really into drama.
I mean, that girl can cry at the drop of a hat, I swear. It's like Brooke. I'm like, can you cry? And like, it took her about five minutes. It took her about three minutes to make herself cry the other day. And I'm like. How do you do that? She's like, I don't know. I just pinched myself really hard and I think of something really sad.
I'm like, I can't do that, dude. Like that is nuts. So, you know, but she believes it, right? And then all of a sudden there go the tears and I'm like, dang, you're a really good actress. So then we all like tease her about it. She gets mad sometimes, but you know, we were talking about what makes a. True or a really great actor, actress.
And if I think it's all about conviction and it's all about that belief of the fact that they are, they may not be selling a product. They're selling the character. They're selling the fact that they can become this character and the story, and they literally believe it with every fiber in their body, they become that.
Person, that thing, whatever it is that they are in the movie, they are that person. They live it, they breathe it. I mean, if they, if the person's a smoker, they start smoking. If the person is, remember the whole Bridget Jones diary thing? Yes. Was totally aging ourselves. Yes. Okay. So Renee Zellweger, she had a gain, like, I forget like 30, she's 30 or 35 pounds.
Yes. Okay. First of all, I don't know if you could pay me enough to do that, but, but maybe I don't know. Enough money maybe. But like, you know, she had to put on 20, 30 pounds. To become Bridgette Jones. And she like did all those things and that's a lot to ask somebody to change their entire body for a part, but she wanted to immerse herself.
And that's conviction. That's a belief that yes, what I'm gonna sell on that screen is going to be a hundred percent authentic.
Cynthia Ficara: You know, on the flip side, now, I don't remember, I'm thinking the Matthew McConaughey movie where he lost like 50 pounds. Oh. And he didn't even eat a hamburger. Is that back
Anneliese Rhodes: mountain?
Wait, that's not Brokeback Mountain, is it?
Cynthia Ficara: Anyway, but you're so right. And I started thinking, wow. And then you really believe them. And it's like you can't, you can't differentiate between. Matthew McConaughey and his actor's name. It's like, okay, do you ever see that friend episode? Yes. Where Joey Tribiani was, um, Dr.
Drake Re and they had, uh, Brooke Shields on as um, like she was a guest on the show. Oh yeah, I remember her. Yay. She met Joey and she kept calling him Drake. He's like, no, I just wanna tell you. Like that's, I'm not really a doctor. Do you remember that? I do, I do.
Anneliese Rhodes: I'm looking for the Matthew McConaughey movie now.
'cause now I'm like, wait, what was movie listening?
Dang it. I'm so, you know, I don't even know if I ever saw the
Cynthia Ficara: movie. I just saw a lot about the movie and a lot about, you know, Hollywood and how you have to really submerse yourself. And so you're right while you're looking that up. 'cause you can find it. I know you can, but think about this, like in sales, okay?
So you don't actually become your product. When you become the biggest believer in your product, it is like an all-in one and it's connected, it's together, it's believable, it's streamlined, it's, it's a passion for it. You got it. Dallas Buyers Club. Is that what it, okay, you're writing about
Anneliese Rhodes: club? Yeah, that's, that's it.
That's it. I knew it was club something. I was like, because it got really, really skinny. Sorry. Anyhow. Yes. Total squirrel moment. But, um, but you're right. I mean, it, it has to be conviction people. They wanna believe your story, right? They wanna believe your testimony. They wanna know that you've seen it, you've done it, you believe in it.
Be the Only Solution They Believe
There's other physicians or whoever you're selling to, they've done it. They love it, they believe in it. I mean. Who doesn't buy? Okay. Instagram. Hello. When you see all those ads pop up, right? And the girl looks 40 years younger, I mean, I click on that. I'm like, okay, I wanna look 20 years younger. It looks like it works.
She looks a lot younger. Who knows if it's actually really true, but like you believe it because the people that are selling it are so convincing because well wait a minute, filled with conviction, you
Cynthia Ficara: have to be somebody who wants to look younger. Okay, so right now, well, this is true. This is true. Like if you're 18, if you're 24 listening to this and you have zero wrinkles and you have beautiful skin, and you forget to put on sunscreen because you just can.
So when somebody talks about like wanting to look younger, you're still like, I'm still young. I don't need to worry about that yet. Yeah. But those that sell with conviction really, really, really know what their customer wants, what they need. You know, we, we, we've talked about problem solving and consultative selling just recently, and you identify your customer's problem.
And so if you can sell, actually there was a quote, hold on. Wait, I, I pulled one up about like defining conviction because I think sometimes it's in sales. So some by the, um, Layla Colgan is the one who quoted this. Selling from conviction means understanding your customer's problems better than anyone else.
Ooh. And so to take that a step further, it's understanding and now you understand it so well, that you believe that you are the only solution to their problem. All right.
Building Conviction When You’re New
Anneliese Rhodes: So, okay, so what if somebody's like, well, Cindy, what does conviction mean? Like, what does that mean in selling medical devices? Right. So once you tell everybody what our secret is and then explain that what you mean by that.
Cynthia Ficara: Okay. I just have to tell you, I love our secret to conviction because I think it absolutely aligns and explains everything without me even explaining it. So the secret, our secret that is to conviction. Is honest energy, so I'm gonna say that again. Honest energy. So we talk about authentically being ourselves and being us, and whether you have high levels of energy, medium or low, your energy is your energy.
But when it's honest energy and it truly comes from what you believe in, nobody can change your mind. Okay, so Lisa? Yeah. Those of you that all know me pretty well, I absolutely loved my college. And if you ask me, see, you're laughing because, you know, I can't even say Clemson without being like, yeah. Oh my God.
It's the best place to be. And, and I loved it. And you can have like if, if there's some. Young student that is senior in high school and looking at Clemson, it's so easy. Mm-hmm. It's so easy for me to talk about it 'cause I love it. Yeah. It's my honest energy. I believe people can be happy there. I believe you get education that you actually go there for.
You can have great memories and great people and it's my experiences, so my personal experiences flow into just my, see, I can't even say it without getting excited. It's, I love.
Anneliese Rhodes: No, you're so right. You're right. Okay, so, so, okay. So you have what you've experienced. If you, if you have that honest energy, you've experienced the product, you've sold it, you've seen it work, you've seen the great results, you can absolutely use that to your benefit.
So. What if you haven't, what if you are, I don't know, new to the field or it's a new product, right? You've actually never seen it before and you just gotta put it in your bag, or somebody else is selling it and now you're selling it. Something like that. How do you handle that? Because, you know, that happens to a lot of us.
I mean, it's happened to me. Um, and I can, I can give you an example or a story, but, or what I'm thinking of, but like I kind of what?
People handle it a little bit differently,
Cynthia Ficara: right? Like where they're from. So I think that's a really good question, and I think that even I. Tenured people, maybe it's two months, six months down the road, now they're gonna have a new product. So how do they take the conviction they have for something they believe in, in one product?
How do they have that same conviction for another? Yeah. So it is a little bit of a timetable. Mm-hmm. I believe, I think that, uh, conviction number one first comes from true belief. So if you're brand new and you're just. Being introduced to something, one of the best things I believe you can do is pair up with somebody who's five steps ahead of you.
Pair up with somebody who has had the experience that you don't have yet, and talk to them. Maybe you can even go on a sales call with them. Yeah. And if you get that opportunity, maybe it's a situation where maybe you're new and you get to go out in the field with a trainer. I don't know about you, but I've been with trainers.
When I listen to them and I hear their passion, it's contagious. So I feel like there's this contagious energy when you're new and it's like, okay, I'm picking up bits and pieces and I'm starting to put it together into my own honest energy. I think when you're new surrounding yourself with people who believe in it.
Focusing on all the good, learning the wins, hearing their stories gives you enough momentum to go out there and try to sell. And before you know it, you have your own testimony, your own story, and then mm-hmm the conviction is more, um, powerful. But I also think you can have early conviction and late conviction.
Anneliese Rhodes: Oh, that's a great, actually, you're right. That's a great point. So I was thinking of like this company that I worked for a long time ago, it was a brand new company. Mm-hmm. Uh, or brand into the market. The device was new, it was very disruptive, and I was new coming in. I had been doing pacemakers, so totally something completely different than this device.
And, you know, I had, I kind of had it like a gun under me. Like, you gotta get this done, or you're not gonna keep your job type thing. Like that's how small we were to begin with. You gotta have sales within six months or you gotta go find a new, a new job. And a lot of those startups are like that. And it was very nerve wracking for me 'cause I'm like, oh my gosh.
But you know, at that point I was so young, I didn't have any kids. I was married, but I didn't have any kids. So yes, I was worried, but at the same time, like, oh, I'll be okay. I can make this happen. And I'm like, okay, how am I gonna believe in something I've never used before? I've never sold before. And all these doctors are brand new.
So the one thing I can tell you that I did, and you mentioned it, is being with trainers or just colleagues in general, is I spent a lot of time with my colleagues. Like I didn't have any business in my territory, so I would just go on their SA sterile sales call rides. Right. That's awesome. I would literally leave my territory 'cause I didn't have any business that why are I like a case here and a case there that they had been doing in my territory.
And then of course it, it expanded and now it's my territory. So they knew some of my docs, but. Most of their cases, they were in their own territories. So I would just go and spend time with them. And you know, I remember like. Feeling that energy and wanting that energy, and I'm like, oh, I just want that energy.
And like I would listen to one of the girls just talk and I'm like, I need to be more like you. How do I get to be more like you? And she's like, you just gotta do the cases. But the more that I immerse myself in her territory, in the cases with the doctors training sessions away, you know, you, a lot of these companies have where you go and you, you watch the procedure, you bring your physicians with you, they do the, they watch the procedure or you just.
Go to meetings and everybody that's been selling it, they're excited about it. Those are the things that you can immerse yourself with so that then you can start to feel it, even if you haven't truly experienced it yet. And then when you start experiencing it, you're like, wow, this is really awesome. This is exactly what they're talking about.
And then you can it with conviction. So I asked you because. I, I agree with you. I think there's early conviction and then there's that later conviction, right? Where you've been doing it for so long, you're like, yeah, I just know my product's the bomb. You know, I've been selling this thing for years, and it's like the best on the market and nobody's ever gonna compete with me.
So like, there is a little bit of that too. Um, but either way, it's so important that you have that in your voice when you're selling, because if you're just kind of like selling to sell, I'm gonna wanna buy it.
From Borrowed Words to Honest Energy
Cynthia Ficara: Well, you said something so important, you gotta have it in your voice. Okay? So how do you get it in your voice when you haven't sold it yet?
You know what you practice. So think about this. Hmm. You just went out with a trainer and you heard them and you're, you get inspired. Like it's that contagious energy. You listen to their passion. Every one of you out there most likely has an iPhone or an Android that has videoing capabilities. And if there's somebody out there with their permission and you love their sales pitch, you know, and especially their trainers.
Ask them, can I just video you? I want to hear you so I can play it over and over, and then when I get back, that's a great idea. Come back to your home and just spend a few. I don't know, 10, 5, 20, 30 minutes play it and then you practice saying it like you learn the way the verbiage rolls off easily. And you know you're not gonna be that person, but you can have a little bit of their conviction.
You can borrow it. It's, it's transferrable.
Anneliese Rhodes: I love that idea.
I think I did that early on at one of my companies where like we had a really good trainer and he was like so freaking smart and he would just like spout the stuff off, you know? And you're still trying to like memorize it. You're like, wait, slow down. I wanna learn it. You know? So like, he would do these training things, but then slowly the training became selling and it was like, oh.
Wait, I can use that to actually sell the device, not just learn the device and how it works. I can actually use that to sell the device. And you're right, and then you create your own story and that becomes your own testimonial. And then when you give it to somebody and you present it to them, number one, it kind, it is your story, right?
So they're, they're buying it from you. But number two, now you're being, you're, you're selling with conviction. They're like, oh, wow, this is great. So you are so right. That's such a great point. I totally forgot about that, but I did that in such a great. Point with their permission, obviously. Um,
Cynthia Ficara: I love that.
Make the story your own. Maybe they can take acting lessons from your daughter where they just, whether they pinch themselves and submerse themselves, we're, we're gonna call your daughter Hollywood. That's gonna be your new nickname. And, but that's what it is. You just have to jump in. You have to jump in and practice, you know.
And, um, there, there's a caution in jumping in and practicing. Is that. Just remember to not overdo it when you, um, when you get your true, honest energy and your true conviction, it's really you. Um. Take. What do you mean? You sound like you're thinking about something? What do you mean? Gimme an example? Well, you know, to take from somebody else Yeah.
Facts and what they say and practice with a, with a strong voice, with a convicting voice in that. Yes, this works like end your sentences with a period at the end. Don't end with a question mark. Yes, this works. Oh, really? That doesn't sound convincing. Conviction is convincing somebody, but with, with a very strong point, but fake.
I mean, don't actually try to imitate that person's delivery, but do take the words and and transform it into your own. Yeah.
Anneliese Rhodes: Make 'em your own. I love that.
Cynthia Ficara: I mean, you can use their sentences, but practice it in a way that it rolls off and, and you're convincing them because the more you practice it, you convince yourself and that belief settles in and then it actually becomes more honest energy conviction.
But it's, it's not really faking in at first, but it's practicing to be that way. Still, you have your own experience. Oh my gosh,
Turning Facts Into a Story People Care About
Anneliese Rhodes: yes, girl. There was like, literally I'm thinking about something, I'm like, okay. So there was this podcast I was trying to listen to the other day and I'm like, God, this is so bad.
The person was like honing on and on and the the sad thing is he is really brilliant. He's a physician and I really wanted to listen to him and I'm like. Dude, can you just be a little bit more like sell with conviction type thing? Like gimme a little more energy, gimme something. Like, the data points are literally being lost on me because I do not care what you're saying.
And then he had another physician on who's a female and she's a urologist and all of a sudden she's talking about, you know, hormones and this kind of thing. 'cause yes, I am in that stage of my life now. Thank you very little. And, um, she's talking about things that I really wanna learn about and I'm like.
Then she starts talking. I'm like, oh, this is great. And all of a sudden I like, I'm peaked. I have her, she has my interest. I'm literally chalking down in my head, oh, I, I need to think about this. I need to think about this. This is great. This is a great podcast. But for the first 10 minutes, the dude drone, and I'm like, this is terrible.
I don't know why I'm listening to this. I happen to be on a walk. So I just kept listening, but I'm like. Please get better. And then it did. So like don't be the, don't be the dude. Like, I'm not saying don't be like, you know, it's not dude versus female, it's not that. But what I'm saying is like, like you just said, make it your own, but like, be very convincing.
Have conviction in your voice. Have energy, like infuse that into your sales pitch. Don't just thrown on and on because golly, a lot of people just tune that crap out, man. Well, does it make you not believe
Cynthia Ficara: him? Oh,
Anneliese Rhodes: totally. Like he's, he's literally dropping the data points and I'm like, this is awful. I don't even, I didn't even listen to him.
I didn't listen to the data points. They didn't sink in. I could have cared. And the truth is he was actually giving some really great information. But what happened is when she spoke, she did it in a way that it sunk in. And I was like, oh, well that makes more sense. You know, she took what he was saying and she created her own story out of it.
And all of a sudden I actually cared. 'cause I'm like, this is me. I need to listen to this. This is important things. But until that point, I could have cared less and I was like, this sucks, man. I almost turned it off and I ended up really liking it.
Cynthia Ficara: Well, you know, I think, um. I think for our listeners. All right.
Lisa, I don't know if you'll do this for me, but I'm gonna ask you, 'cause I didn't ask you this before. Oh God, I, I'm hearing what you're saying and so can you give us an example? So what I mean by that is why don't you tell me something that's true. Okay. Okay. And tell it to me then. I want you to first, we first just.
Tell me a fact, or maybe it's something you're selling, something you like. I mean, this's gonna be something you really like. Sell me something. And then what we're gonna do is then do a literal back to back difference. And then I want you to say the same thing with conviction so we can actually hear exactly.
What you were just referring to on the podcast. So sorry for the pressure
Anneliese Rhodes: and uh, alright, well let's just use the podcast because I love the podcast. Um, I did. Alright, so first time around is gonna be the Droney dude and I'll just be like, so terrible. I'm so, I love it. Journey. Journey woman. Alright, so this is kind of like the bad way to do it.
Cindy, lemme tell you about our podcast. It's really fun. It's really engaging and you know, we talk about real life scenarios that we face as women in male dominated industries in the medical device space. And you know, we really share a lot of great stories with everybody and we kind of just give 'em, I don't know, you know, we tell 'em about things that we've been through and we just try and give them tips and tricks.
You know, it's great. You should, you should turn in, well what's it called? Um, secrets of Medical Device Podcast. Um, okay. That's so bad. Alright, so now that really took a lot, by the way, for me not to be energetic. I'm like, calm down, Lisa. Calm down. Don't infuse voice. Don't infuse emotion into your voice.
Cynthia Ficara: Okay, now everybody listen up. I want Lisa to tell us with conviction about our podcast.
Anneliese Rhodes: All right, Cindy, you really should be tuning into our podcast. Especially because you are a female in a male dominated industry, the things we talk about on the podcast will absolutely help you become more successful.
We provide everyday excellence strategies, tips, and tricks because we actually lived in the world of medical devices, which is male dominated, and everything we talk about, we have literally experienced and we know what the right answer is. And. We tell funny stories. It's like super entertaining and before you know it, your 30 minutes is up and you're like, wow, I really just enjoyed myself.
I just learned a couple things. It's so easy to tune into. Here's the link. Here's exactly where it's at. Secrets and Medical Device Sales Podcast. Oh my God,
Cynthia Ficara: I love it. See, there's such a difference. You told me the same information. And I, and I see night and difference, like when you're like, I'm, I'm pulling myself in.
And every one of us out there that represents something, anything can learn to speak with a little bit of conviction. So, okay. Let's just take a few minutes before we wrap it all up and really talk about Yeah. Where does it come from? Because I, I, I love, we always, Lisa's stories are always the best, but.
Number one, when you're thinking of where conviction comes from, it's knowing your product inside and out. And I'm not saying just features, okay? But you need to know every angle inside, outside, upside down, and what problems it solves and how it impacts that customer or their entire world. That's what you would call like a deep product.
It's called a mastery dive. Yeah. Yes. Mm-hmm. Deep dive, right? Like anything, everything. So you know, when you know everything inside and out and, um, it's so easy to answer. Yeah. And it's so easy to know where to pull from, you
Anneliese Rhodes: know? Yeah, I agree. I agree. And you're not stumbling over your words. You're not trying to think about what you're trying to say.
You've got your stuff mastered, and now it's all about infusing that emotion. So you know, before we close, before you get the call to action, I want to plug what we are doing tomorrow night. One more time, Cindy, because we have inundated you guys on LinkedIn and hopefully y'all have seen it. Tomorrow night on the 30th at 7:00 PM Eastern Standard Time, we are hosting our very first Power Hour with the Girls of Grit, and we have Patricia Ette, who by far is probably the most impactful female that I have ever met in sales because Why?
Because she's brilliant. She's persuasive. She's beautiful. She sells unapologetically and she has literally been at the top President's Club winner for eight years in a row. In the eight years she's been a medical device, so she is a hundred percent for a hundred percent. I don't know any other person that has ever done that.
So if you guys don't tune in tomorrow night, you're gonna miss out. It's gonna be amazing. She's gonna give away secrets about how she's become such a top performer, why it's so important, and how you can put it into your own work. Um, ethic. I think it's so important that you guys tune in tomorrow night. I am so excited about this, Cindy.
Cynthia Ficara: And this is a live webinar, so you will have an opportunity to speak to somebody who has conviction. She's not, she's not kidding. Like it's, when I think of the word conviction, I think of Patricia, like, oh my God, that should be her middle name. Let's just call her Patricia. Conviction. Conviction. Like it works.
Like that's who she is. Right? I love that. But you know, she's somebody who believes. But that belief comes from. What we just said, that deep dive into the product. Oh my God. She believes in what she does. She has past wins, she has testimonials, she has clinical evidence, she ties it, and then she's working to always have more knowledge.
I think the third thing that I, I wanna, I. Just summarize up on how conviction comes is confidence. And Patricia shows that too, but, oh my God. Yeah. And, and confidence is also contagious, just like listening to somebody else's pitch because it all comes from how, how does confidence build preparation?
First, you have to have some experience, but the right mindset. And when you surround yourself with those who are as good as you and better and elevate you. You can just be unstoppable. Yeah. And I'm just so excited, and I 1000% believe that if you're in a situation right now where you think you're doing all the right things, you probably are to some extent, but I want you to think about how you're delivering the actions you're doing because Yep.
It's one of those things that conviction sell because honest energy is evident and people feel that. They feel it, right? I love that. I love
Anneliese Rhodes: it. All
Cynthia Ficara: right,
Anneliese Rhodes: so what's our call to action? You're so good, sir. All right,
Cynthia Ficara: so the call to action is maybe just that the call to action this week is, all right. I want every one of you to ask yourself, do I believe in what I'm selling?
So if it's not a hell yes, and I'm all excited, you know, um, you gotta remember something. Your confidence is truly your close. So one step further with your call to action, if you kind of believe it, even if it is a hell yes, I want you to go do a sales pitch to a family member. Or to your best friend or to your closest coworker.
Anneliese Rhodes: I like that. Do
Cynthia Ficara: a practice sales pitch and get somebody who gives you honest feedback to tell you the truth. And remember, honest energy is going to bring you conviction with confidence. And confidence is your close.
Anneliese Rhodes: Hey, declutter, this is our snippet. You can memorize your pitch, you can prep every objection. But without this, none of it will land. Most reps overlook it and it can cost them their clothes.
Cynthia Ficara: What
Anneliese Rhodes: exactly
Cynthia Ficara: are we talking about? Well keep listening. Oh, shit. No, sorry.
Anneliese Rhodes: All right, declutter. We're doing this one more time. You can memorize your pitch. You can prep every objection. But without this one thing, none of it will land. Many reps overlook it and it costs them their clothes. So what
Cynthia Ficara: exactly is this that we are talking about? Well, don't hit stop. Keep on listening. I.
