Use these 3 Tips to Maximize Your ROI on Customer Engagements
Are your physician dinners falling flat instead of closing deals?
In this high-impact episode, Lisa and Cindy share the 3 essential steps to execute a standout physician dinner—from strategic planning to unforgettable execution and the one crucial follow-up tactic most reps miss. Learn how to avoid the anxiety and start maximizing ROI with every meal.
Whether you're launching a new product or building long-term trust, this episode will change the way you approach customer events forever.
Episode Chapter Markers
02:43 - Why Dinners Are Critical in Medical Sales
04:56 - The Secret Ingredient: Intentionality
05:42 - Step 1: Planning with Purpose
13:45 - Step 2: Executing a High-Impact Dinner
20:39 - Step 3: Follow-Up Like a Pro
Must-Hear Insights and Key Moments
Why Dinners Matter More Than Ever – Cindy and Lisa explain how physician schedules make dinners a rare but powerful moment to connect and influence.
Intentionality Is Everything – Discover why being laser-focused in your planning, targeting, and execution changes the entire trajectory of your event.
Invitation Strategy that Works – From personalized PDF invites to ChatGPT-generated hooks, learn how to ensure your guests show up.
How to Keep Them in Their Seats – Craft an experience that respects time, stimulates engagement, and turns colleagues into advocates.
Follow-Up That Converts – What you do after the dinner is where the real selling starts—get scripts, timelines, and insider tactics.
Words of Wisdom: Standout Quotes from This Episode
“Intentionality is the secret. Without it, your dinner is just dinner.” – Cynthia Ficara
“You have to make every part of it count. Don’t just check the box.” – Anneliese Rhodes
“Never assume. Ask your physicians how they want to be invited.” – Cynthia Ficara
“I get anxious planning dinners too—but I’ve learned how to make them work.” – Anneliese Rhodes
“Sales is storytelling—and dinner is their chance to be the storyteller.” – Cynthia Ficara
“Dinners aren’t just events. They’re an opportunity to build real trust.” – Anneliese Rhodes
“Follow-up is not optional. It’s where the magic happens.” – Cynthia Ficara
“Don’t put all that work into planning and then drop the ball at the end.” – Anneliese Rhodes
“It’s not a one-and-done. Your ROI depends on what you do next.” – Cynthia Ficara
“Commercialize it, advertise it, and execute like a pro.” – Cynthia Ficara
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A Team Dklutr production
Blog Transcript:
Note: We use AI transcription so there may be some inaccuracies
Anneliese Rhodes: Welcome everyone to another episode of Secrets and Medical Device Sales, brought to you by the Girls of Grit. And we are coming at you guys again with another killer episode. And this one was actually a request from LinkedIn from one of our. Uh, listeners and subscribers. So first of all, thank you so much for writing in.
We love when you guys write into us and ask us to talk about topics, ask us our opinions on things, our advice, because that's why we're here. Y'all. We're here to support you. So we can't wait to talk about this one today. I, it's, it's one of my favorites, so I'm actually excited.
Cynthia Ficara: I am too, because, you know, we've been doing this a long time.
We've messed up. We've had bad outcomes. We've had great outcomes, and so this is really, really, really fun and really what we're talking about today, the request came in really about how do we get physicians to dinner meetings and. How do we make it impactful? What can we do to get 'em there? Because let's face it, I don't know about you, Lisa, but have you ever had a dinner where like nobody shows up?
Why Are Physician Dinners So Stressful?
Anneliese Rhodes: Oh my gosh. First of all, just the thought of setting up a dinner for physicians like gives me like super, like anxiousness, like anxiety. I mean, it's like a panic attack, you know? Because everything has its good intentions, right? There's a reason why you're doing this dinner. It's a peer-to-peer dinner. Or you're bringing in a speaker from somewhere else, a physician that may be super knowledgeable on the procedure or your product.
I mean, there's a million reasons why you're doing the physician or the customer engagement dinner, but then it's like. What if they don't show up? What if they don't come? What if they don't get the message? What if I don't get cases from it? Like, it's like all this stuff like built in. So today we are just gonna go through three main things that we think if we talk on these three topics, you guys should be able to execute a fantastic and impactful. Customer dinner for your physicians or nurses or VPs or how, whoever you wanna stick into that example, these three things. If you can just do these three things, you will absolutely have a fantastic, uh, overall event.
Cynthia Ficara: I agree. And you know, one of the things that um, I wanna kind of point out is this particular topic is very unique to medical device sales.
You know, um, good point in, if you think about a physician's workday, they are either in the OR all day. They're seeing patients for appointments, they're in clinics, they're in outpatient lab, and. You know, maybe if you work in accounting or you work in real estate during the work day, you can set aside time.
Let's go meet in my office and let's sit down and mm-hmm have a 30 minute talk because I'll block 30 minutes to talk. Physicians don't have that luxury, so we find in this medical space that dinners are the time where you can get them after the end of work. And be able to pull them away from their telephone patients calling.
And usually it's dinner because they need to eat, you know? Yeah. I mean, this is a time out for everybody to get a chance to speak, so it is extremely important and can be some of the most valuable time. But to your point, it's a little stressful. So we don't want you to feel overwhelmed. We're gonna take all of that anxiety off your plate.
Yeah. And make this episode super, super fun. I
Anneliese Rhodes: think, well, it's hard because, you know, physicians like you just said, are so busy and it's like at the end of the day, they, they just wanna go home to their families and see their kids that they probably haven't seen all day and their, their spouses and like, you know, just catch up on things after work.
I mean, there's a million things and you're right. It's really hard to get in front of a physician and get them their undivided attention for 20, 30 minutes at a time. So these physician engagement dinners are really key, um, whether they're in their own hometown or they're at a meeting, right? And you've got a certain dinner that you're setting up at the meeting.
Either way, you are getting their undivided attention. So if you're gonna pull this off, you absolutely need everything to run like a well-oiled machine, and it better be executed top notch. Or you pro, you may or may not get a return on investment number one and get them to wanna come back the next time you wanna host one of these.
So what we're gonna talk about today is so important that you guys follow these steps because we need you to have a high impact, highly successful customer event.
Intentionality: The Secret to High-Impact Dinners
Cynthia Ficara: Couldn't have said it better. So let's reveal our secret to these three steps that we're gonna go through. So the secret to really having high impact successful customer dinners is in one word.
Intentionality being intentional. When you are intentional in these three phases that we're gonna talk about, you're gonna capture purpose for why you're doing this. Personalization and respect for your physician's. Time all in one. Being intentional is the secret. When you start with this, I'm telling you, this is easy peasy. We're gonna walk you down. Easy street.
Anneliese Rhodes: Yeah, a great word by the way. I really like that because it's like if you were intentional with everything that you're setting out to do with this engagement dinner, there's, it's going to be successful. You just have to remember to be intentional about it. Make everything count.
Cynthia Ficara: Okay, so step number one Yeah, is our pre-event planning. Okay. We talk about planning all the time, but don't worry everybody, we're gonna break this down and tell you exactly what we mean, exactly what you need to plan. Yeah, I'll start with the very first one, which sounds so simple, and I'm telling you right now, it is too broad for those of you who are not having success with dinners or you haven't thought it through, and that first one is really identifying your objective.
So. What do I mean? Just very specific, like is it product education? Is it you need relationship building for you and your new customer? Do you need feedback on a new product that was launched? You know, um, but you kind of have to have a measurable outcome before you go into this. Like, is it that you wanna just say, okay, I wanna go into this, I'm building a relationship, so now I can have three follow up visits, or did I generate sales leads?
I mean, these are all very, very simple. But I am challenging you to think that many say, I'm gonna have this dinner. Yeah, we're launching a new product. Let me see how I can get there. Well, what if you're intentional? What if you take the time to say, I specifically need to do A, B, C? That is so huge in your pre-event planning.
Picking the Right Physicians & the Wrong Night
Anneliese Rhodes: Yeah, I agree. I mean, you know. Your customer, you're building relationships while you're at these dinners if you're good at it. So I think, you know, depending on what you're doing, if you're bringing in a physician, let's just say, to talk about a product, a new product that you've just launched, and this physician happens to be super knowledgeable at it, they're the pro, um, you wanna make sure that it's going to be super impactful.
So figure out behind the scenes, what do you wanna accomplish? Do you wanna get them to try the product? Do you just wanna educate them on it? Do you want them to become part of the trial? Um, you know, how is it gonna affect their practice, their patients? Are they gonna see more customers come in and more patients come in? Not customers, but patients. What are the goals that you're trying to achieve for your physicians? Not just for you, but also what are you trying to achieve for your physicians? And I think that actually rolls into your target audience. Mm-hmm.
Cynthia Ficara: Because if
Anneliese Rhodes: you invite physicians that don't make sense to your products. What's the point of inviting them? Like let's be real specific. Let's be intentional here. If you have a, let's just say cardiac device, it, you need to be calling the cardiac surgeons. And oh by the way, do the cardiac surgeons work with the cardiologist on this? Well, then you should invite the cardiologist too and be mindful of the politics that might play in as well, or relationships or competing practices.
All of those things you guys have to be super intentional about. You need to know this ahead of time so that if Dr. Smith shows up and Dr. Jones doesn't like Dr. Smith, one of them's gonna either get up and leave, or one's not gonna come up. The other does. So I think a target audience is so key because you have to know who you're calling on, what their influence is gonna be, what their specialty is, and then does it work?
Does the actual audience work for what you're trying to get accomplished?
Cynthia Ficara: Give yourself some time, you know? I mean, you don't have to have every answer in one call. Again, this is a pre-event planning stage. Gather your information. What do the physicians need? I mean, let's say you're about to launch a product six months down the road.
Maybe the whole purpose of this dinner is just understanding how they. Treat certain disease processes. What do they do? What is their algorithm? How can this fit, what can they do to help you? I mean, there is a million questions, but you know, you may not get all the answers. It may take you two weeks to really gather what it is that you need.
So give yourself some time. Um, so in the we, you know, identify objectives. Know your target audience. Lisa said that so well, and the last one is now you have to set a date and your venue. Mm-hmm. And I'm telling you, this is fun. So every corporate company has their own corporate policies, rules, and I'm telling you. Know them. Number one, know what your limit is on, um, whether it's food and drink. Is there a room fee? I think it's really important because when you remain compliant with your own company, you're, this is gonna be so much better. It takes a lot of stress off the plate. Know everything up front, know all the rules. Um, really kind of consider, here's all the things when you're set in date and venue, and this may be something that stresses people out. You have to ask availability. Make sure there's not like meetings, conventions, vacations. Okay, so do your homework. Hey, I'm trying to set up this dinner. What dates? Give them three dates. Look at the majority. That's huge.
Anneliese Rhodes: I was just gonna say, so this is probably one of the biggest things that stresses me out because if I have two major surgeons, just let's say for example, that I definitely wanna get to this dinner. One's on call on Tuesdays and one's on call on Thursdays, and maybe the only day that works for both of them is a Monday, but it doesn't work for another doctor that I might wanna get here.
Well, I'm gonna have to make a decision. I'm gonna have to be intentional on my decision of what night I'm gonna host this dinner. And truth be told. I usually ask my docs, I'm like, Hey, here's the nights that I'm thinking of. Is Monday night better for you, or is Wednesday night better for you? And one may give a hint.
They may say, Hey, Lisa, you know, Monday's really hectic. It's the beginning of the week. I'm just coming off call. Can we do it on Wednesday? The other one might say, well, you know what, both are fine for me, so just pick one. Well now here you go. It's Wednesday night. All day long because you're gonna be able to get both of them, and they're both gonna be at, hopefully at that dinner if you do your job right with the rest of what we're gonna lay out.
But it's so important that you ask them, because if you don't ask them and you, you pick a Friday night, well, sorry, first of all, they're probably not gonna show up. But second of all, like make sure you're gonna, they're gonna be available to come if those are your two key guys that you absolutely have to have at that meeting.
Cynthia Ficara: If you listen to what Lisa just said, she already started intentionality. So you know what's one of our problems? Getting people to dinner. When you ask them what works for them and you're planning it around them, they've already got maybe one foot in. Okay? Because you're making it for them and about them.
So now you've already started the process of getting them there because you've included them. And you know, in a roundabout sort of way, they are helping you plan this date. And now comes the next question. Ask your physician what venue. Give them, get three choices because say one of your doctors loves a super expensive steakhouse, and remember, you're gonna go within your corporate compliance guidelines.
You ask for three places. Look at availability and consider some other factors of, you know, is it close to them? Is it convenient for them? Again, targeting specifically, what is most important, Lisa mentioned if two doctors can come on Wednesday or, or on Monday, maybe somebody else can't come that day. You may have to plan two dinners, but it all goes back to identifying those objectives and being very specific.
You know, how do you wanna do this? It's, it's kind of like the, um, investigational stage, right? You're doing your detective work and understanding the landscape, because don't assume, please don't assume that will just get you into trouble. Yeah. Um. You know, and, and, and super simple other things about the venue is most places have events coordinators.
They are like your little, it's like doing a wedding with a wedding planner. They know what to have. You can, you know, get specific details. You know, many times in these events, if you do a pre-planned menu, highly suggest three food groups of meat, chicken, or vegetarian or a seafood, something that kind of fits your whole audience.
Know if there's any certain restrictions. Mm-hmm. And then pricing. You know, can you have alcohol at your event? What is the limit? Can you just offer a white wine and a red wine? Like all these little things take so much stress out of that day that will help you when you get there and really engage in the event itself.
But it all rolls up into. Identifying what you want in the pre-event planning stage.
Getting Butts in Seats: The Art of the Invite
Anneliese Rhodes: I love that. That was so perfectly done. Yes. All of what Cindy said is really important. So the second part of this, and I think this is probably, well, I don't know, they're all equally important, but this one to me is like, this is your make it or break it.
Right here is. All in your execution. This is how you're gonna execute. Getting your physicians butts into those seats at that dinner that night, right? How are you gonna get 'em there? Because anybody that's in medical device sales knows it ain't easy to get. These guys and gals when they're overworked, they're tired, they're on call, they have families, patients, all these obligations.
Surgery going late. It's very hard to get them to commit even when they tell you they're coming to actually get their butts in the seats. So the very first thing I think for me, and I've done so many of these, Cindy, and I know you have too, is in the invitation. There's a couple quick key things. Number one, I wanna make it super impactful and I wanna get my, my point across of what we're gonna talk about in like a few key words, and I will tell important you with the, with the, um, invention of chat.
GPT. You could literally type in, I wanna tell my docs about X, Y, Z, and I need you to simplify this for me and make it impactful and chat will spit out again. Phenomenal title. It'll spit out a nice little catchphrase. Whatever you're looking for, do it with chat. Chat will help you. And then the other big thing for me, Cindy, is I always, when I send out the invites, I put it on a PDF for two reasons.
One. I can email it, easy, simple, put it as an attachment two, I pull that email up on my phone, I click on the PDFI screenshot the PDF, and then I text that to my docs, and I'll do that multiple times. So the email may go out once, maybe twice to remind them, and we're gonna talk about that in a little bit.
But the PDF screenshot text message. Baby, that thing goes out a lot. I'm like, don't forget, don't forget Dr. So-and-So's coming, or you know, this is what we're gonna talk about new and up and coming product. Because you guys, your physicians are very busy and they are notorious for forgetting. I mean, it's not a purposeful thing.
They literally have a million things on their plates. So it's your responsibility to be top of mind if you want to execute this dinner effectively and successfully.
Cynthia Ficara: And what's gonna draw them in. Okay, so how many of you scroll through emails, right? And you get like a hundred advertisements. What makes you open that one?
Oh, there's a sale today, or, oh, this is what I'm thinking about. So again, you've done your. Prevent planning goal, right? And if your goal is I'm gonna launch this new product, well you better somehow say in a really enticing way about launching this product. But it's gotta be one of the very first words.
Why are you going? Like they need a purpose spelled out clearly Now. Again, going back to being compliant with your company. Anything you put in writing, you may need to go through your, your marketing people, material people, 'cause making handmade things, you gotta be careful. You never wanna promote something off label, you never wanna put your opinion.
This is just very corporate and you can, you can say like, you can have a picture of, you know, the product you're talking about, or you can have launch, but, but de definitely double check, say within constraints. Make it so simple. And now again, you are doing the detective work, right? Every doctor is different, you know, and when Lisa talks about, you know, kind of personalizing for each thing, like make the point, get across first, but now ask your specific target audience.
A very simple question. How do you want this invitation? Do you want me to text it? Do you want me to email it? I have one doctor that says. I don't need to see that, but please put it on my Outlook calendar. So guys, this is like, I like that. So simple. You have to ask, this is sales. Never assume just, Hey, I want you to come to this dinner.
Oh, does that engage you? You know, you did all this. So now. In the very beginning we talked about getting their interest right? So now they put one foot in. Now you're asking 'em, oh, how do you want this invitation? Now their whole leg is in, okay, how do we get the rest of their body there to sit in that seat?
You just drip it along the way and now you're gonna be able to get them there. But, but what entices them? What is gonna make them be there? Is this a doctor that just needs to have information? Do they wanna have an interactive conversation? One of the most. Amazing ways to execute and advertise is what they want.
And if they need to, you know, speak to other peers, peer to peer, that is one of the best advertisements. You can't always do it, but God, that's one of my favorites. Really is. That's such a great
Anneliese Rhodes: point. I was literally just gonna ask you what do you do when, and I, I know you've had this kind of question come up, but your doc's like, is it gonna be death by PowerPoint, Lisa?
'cause I really don't wanna sit through an hour of presentations, like, I'll come and meet Dr. So-and-so because he is done a million of these procedures, or, you know, I'm gonna see my colleague there, whatever. I really don't wanna have to sit through, can I come in halfway, you know, or can I leave early?
Early? You know, all the things. So it's, this is part of your execution. You need to be super specific and figure out what do your physicians wanna hear and how do they wanna have it presented to them? Do they want it, like you're saying, Cindy, you know, peer to peer, I mean. You don't have to have a presentation at all, or you can have a quick five slide presentation.
Here's the product, this is the way it's used. You have simulators in the back of the room that you've got people running, and then you guys just have an open dialogue. Let's talk about cases. Do you wanna bring your own cases to the dinner? And let's discuss, you know, how would we have done this differently?
Like there are so many different ways to formulate your dinner, but I think it's really important to understand what are your physicians asking for? What do they want?
Make It Personal, Make It Peer-Driven
Cynthia Ficara: Here's three simple things you can ask them in the midst of that. Would you like data presented? You know, do you want this to be a data backed?
Conversation or you know, we could have some testimonials. Are you on the fence? Have you had some cases where you're like, I'm losing faith. Like what's going on? What am I missing? Or do you really need that impactful engagement? Stories and success? Like we're all human, you know, storytelling goes a long way.
Sales is storytelling, and doctors think about it. They're so busy. This is an opportunity for them to sit amongst colleagues and they get to tell their story. They get to. Brag about great cases, but then they also get to say, guys, look, help me on this. Why am I getting stuck at this one spot? It is, it is sometimes such a great gift to give them a platform to really advance their practice and it's, it's exciting.
Anneliese Rhodes: Yeah, I love that. So, you know, that's, I think really key with your execution. And then the last third part, the third part of this successful, impactful dinner. Is your follow up? How are you following up? And everybody's a little different. Like some physicians don't like to get text messages. Some physicians don't really are gonna really read emails.
Cindy and I were talking about this. We both believe that personal follow up is the best type of follow up, which hundred percent getting Yeah. Is getting back in front of your physicians and talking to them and being like, you know Dr. Smith saying thanks so much for coming the other night. Did you, I hope you found it impactful or good or whatever.
Tell me what you, you know, what you enjoyed. Is there anything I could do to help you? You know, are you interested in trialing the product? Can we set up a meeting to discuss further? I mean, all of this stuff can be a good way to follow up. And these are good quality questions to ask. And here's the thing, if they came to your dinner.
They're at least interested enough to have a follow-up conversation with you. Most physicians aren't just gonna be like, oh, whatever. I came to your dinner, got some free food, and I'm done. No, that's not the way this goes. These days. These guys actually really care if they're spending the time to sit in a, uh, restaurant with you and other physicians or other people rather than being at home or in the hospital.
They've chosen that for a reason, so there is an absolute reason to go and follow up with them, and you shouldn't be afraid of that.
Don’t Drop the Ball: Why Follow-Up Is Everything
Cynthia Ficara: This third step is probably the most important. And anybody out there that's had unsuccessful dinners, I guarantee you didn't plan and plan for follow up because you should have a calendar event, right?
So you've got your calendar out in front of you and you're doing all this informational. Question asking, you're getting a date, but you better look at those next two weeks out and you look at your audience and you have to have a follow up with each one. And you know, sometimes you can just walk in, say they're real busy, Hey, I'm gonna follow up with you.
You know? Was there any great takeaways you had? You could have like one super quick question, if you prepare and you're intentional in your follow up, because let's face it, say you have. Eight physicians you targeted, four came, two are in the process of just about to take it to committee. Your question for them may be, did that answer all your questions?
Anything else I need? Who do I need to speak to? Will you support me in committee? Maybe there's somebody who is just introduced and you can say, what else can I do for you? Would you want to see a case? Do you need some testimonials? Can I provide you with data? There may be somebody else who's sitting on the fence and said, look.
Thank you for providing this peer to peer because Dr. So-and-so really helped me in this one spot. And then your follow up is, I'm so, you know, happy I could provide that for you. And you let them know I'm here to support you. Any opportunity in the future, um, can we open lines of communication between you and this doctor?
Sometimes it's your keynote speaker that is speaking to. The physician, if you've brought in a speaker, um, can't always do that. But let's say you brought in a speaker to present as opposed to you. Um, and then you ask the keynote speaker, are you willing to share your, um, you know. Cell phone with your, your number, with another physician.
Are you, will you allow the two physicians to now have their line of communication, but you're just, you're the one navigating that and, and helping them come back together? Um, yeah, but I think you have to go back to your original objectives and then you ask yourself, okay, these were my objectives and now.
Did I follow up? If you're looking at like, okay, I really wanna get some cases out of this, track it, because if you are intentional, all of these things will line up. But if you don't include follow up, it's like putting all this effort, all this money, all this time and then just, ah, drop the ball. That's it.
Not gonna, not gonna follow up. Yeah, it was great. We had it. It'll work itself out. That's not being a high impactful sales person.
Anneliese Rhodes: Well, and, and one last thing before we summarize and you know, close this episode is, and what you said is you really do need to remind yourself of being intentional in every step of the game.
And follow up is just as key as planning and executing. Were you intentional with the goals you originally set up? Did you hit the goals that you originally set up? And if you didn't, then you need to make sure that you follow back up and you get those goals met. And, you know, I mean, these, these physician dinners guys, they're so great.
They're so, they're such a great way. To get one-on-one time, or you know, 10 on one time with your very key target customers and really kind of see how each of them tick. You know, you're gonna hear questions that you may or may not even know that they, they wanted to know. I mean, you're gonna uncover so much information.
They're gonna talk about their practice more. You're gonna learn about that. You're gonna learn about new procedures. You're gonna just. See them out there, you know, and really start to form that relationship that we talk about, that trusted relationship. So these dinners are key, and I know they're not easy.
I mean, Cindy and I can both attest. It's never easy, it's always a little bit stressful. And like I said in the beginning of this episode, it absolutely gives me anxiety. I'm super excited about putting the dinner on. At the same time, I'm super anxious. So it's like, okay, now the pressure's on. Now I gotta perform.
Now I gotta have a really impactful dinner. But I think what we outlined for you guys today, from the planning and being very strategic on where you're gonna have it, how you're gonna have it. What are you gonna talk about? What are your goals? Planning on who your target audience is, inviting the the correct physicians, then executing the invites.
How you're inviting them, how you're gonna get their butts in those seats. Are you, are you making sure that you're constantly telling 'em about it? Because remember, unless you're putting it in an outlook, like you said, Cindy, and even when you do that, are you following up to make sure they're coming? And then the third thing is that follow up.
What are you now gonna go after in terms of thanking them, not only for joining you at the dinner, but how are you gonna move to that next step? Is it the case? Is it the meeting you wanna set up? Is it just, you know, finding out what the physician needs next? Those are all so key to having an impactful, successful customer dinner.
Cynthia Ficara: That is so well said. It's, it's three simple steps. Plan. Execute and follow up. But I want every one of you to know this is not a one and done, okay? This is not, oh, I'm doing it done. I really want you to commit to this, and I'm telling you, it can be so much fun. You gotta commercialize this, advertise it, and just the effort you put in the forefront, I promise you will tenfold be. Your results because the ROI you get on doing a high impactful physician dinner begins with planning, executing and ending with follow up. So best of luck to all of you out there. Cheers to a great dinner. I cannot wait to hear. So please, please write in and let us know. I challenge all of you. Go schedule a dinner for this quarter. You start,
Anneliese Rhodes: Hey declutter, here's our snippet again. We are trying something new, so it's gonna sound a little bit different. Hey everyone. We are so excited about today's episode because today we are answering your questions. Someone wrote into us on LinkedIn about having and how do you perform. Sorry. Hang on a minute.
Declutter. Let me redo this. Hey everyone. We are so excited about today's episode because today we are answering one of your questions that you wrote in on, and it's all about how you will execute a high impact physician dinner, and we cannot wait to tell you guys about how easy and simple it is.
Cynthia Ficara: So if you're somebody out there who gets anxious, thinking about doing a physician dinner, planning on it, dreading it, well guess what? Tune in. We will take all your doubts and fears away with three actionable steps to go out and execute the most highly impactful physician dinner you've had yet. Back matching. Congrats.
